Jaylen Brown’s gripe with ‘clickbait’ speaks to a larger crisis in sports media

BOSTON, MASSACHUSETTS - OCTOBER 12: Jaylen Brown #7 of the Boston Celtics looks on during warmups prior to a preseason game against the Cleveland Cavaliers at TD Garden on October 12, 2025 in Boston, Massachusetts. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Jaiden Tripi/Getty Images) | Getty Images Evolution is inevitable in just about eve